My 3 P's To Sell Your Home For More Money
When selling a home, most realtors do what I like to call "the 3 P's", which are: placing a sign in your yard, putting your home in the MLS, and praying.
However, I have a slightly different philosophy around the 3 P’s — PREPARE your home to appeal to the most buyers, POSITION it correctly in the market, and PRESENT your home strategically to sell your home quickly.
Read on to learn more about how I typically net my sellers more money and sell their homes faster using my unique approach.
1. PREPARE your home to appeal to the most buyers
When selling your home, you are selling a dream of homeownership, and the dream does not include trimming trees back from the roof, removing wallpaper, and replacing old carpets. Preparing your home for the market includes making repairs, decluttering, deep cleaning, organizing, and home staging.
There are usually small changes that can be made to a property that can dramatically increase the price and selling speed of a home.
Things like: New neutral paint, new flooring, and replacing dated lighting fixtures and hardware.
Home staging is also essential if you want to sell your home quickly and for top dollar. Staging helps buyers envision themselves in your home. It helps buyers mentally move in, and visualize the home’s full potential by highlighting the home's best features.
2. POSITION it correctly in the market
This is my “marketing strategy", and how I am going to position your home so that it stands out against all of the competition and gets the most exposure.
I have a dynamic and innovative marketing plan that involves:
o Professional photography and videography
o Digitally enhanced, high-resolution photos
o Virtual staging / virtual renovation if necessary
o Pricing your home within market value
o Dynamic brochures
o Compelling description of your home for the MLS
and other online search engines
3. PRESENT your home strategically to sell quickly
This is how I introduce your listing to agents and buyers alike to get the most exposure and interest so that your home sells quickly and for top dollar.
My strategic marketing plan includes:
o A coming soon campaign
o Social media advertising
o Print marketing and postcard campaigns
o Neighborhood circle calling to see if anyone in your neighborhood knows someone who wants to move there
o Well-organized open houses
o Agent networking
o Reverse prospecting on the MLS, which involves reaching out to the agents who have buyers looking for a home similar to yours, to let them know about your home, and to send their buyers to the open house